Moving Forward & Overcoming Failure

Although our group did not get to speak with Dr. Schwartz for this paper, we felt that his previous insights provided enough information for us to address this prompt. Collaborative action was a unique innovation in that it had never been done before, which meant Dr. Schwartz had no model for implementing it. In a … Continue reading Moving Forward & Overcoming Failure

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Assessing and Testing Ideas; Cognitive Strategies & Creativity

Dr. Schwartz is known for his innovative and creative concept of collaborative action, which unites various businesses to foster idea development and innovation. In our phone call, it became apparent that Dr. Schwartz began assessing this idea by researching what his "customers" were seeking (Byrne, 2009). Along the way, he continued to remind himself of … Continue reading Assessing and Testing Ideas; Cognitive Strategies & Creativity

Blueprinting Ideas; Disruptive Innovation & Business Models

Dr. Schwartz initiated innovation by catalyzing cooperation in an area where such a practice was nonexistent. Known for his term "collaborative action", Dr. Schwartz began his innovative career simply by bringing people together. While it may sound like a small idea, he capitalized on the fact that an innovation is an innovation no matter how … Continue reading Blueprinting Ideas; Disruptive Innovation & Business Models

Discovering Opportunities for Innovation; Motivation & Inspiration

In order to gain insight into the innovative world, my group was blessed with the ability to interview Selina Perez, a top brand manager at Proctor & Gamble. Selina has held various positions within the world-renowned company, serving as the Global Innovation Manager for P&G's oral brands before beginning her current position as the North … Continue reading Discovering Opportunities for Innovation; Motivation & Inspiration